🚨CRICOS Providers: Compliance Starts Before the Student Enrols

For international students, compliance starts before they accept the offer.

Marketing and Information Practices can expose providers as high risk if incorrect. 

They are a core part of your compliance framework.

What a student sees, reads, hears and relies on before they enrol matters.

This is a requirement of Standard 1 of the National Code 2018. 

Issues I continue to see in reviews:

• course information that is too broad or unclear

 • inconsistent information across websites, brochures, social media and staff communication

 • marketing that creates unrealistic expectations

 • unclear explanations about course structure, delivery or outcomes

 • information technically available — but not meaningfully clear to the student

 • internal assumptions that “the student would have understood that”

That last one is where providers often get caught.

If the information provided at Marketing is weak, inconsistent or unclear, it can create risk later in:

·       complaints

·       withdrawals

·       dissatisfaction

·       suitability concerns

·       admissions disputes

·       regulator scrutiny

Poor front-end information becomes back-end compliance problems.

Compliance Tips: 

A provider’s marketing and information practices should be able to demonstrate:

 ✔ that students are receiving clear and accurate course information

 ✔ that messaging is consistent across channels

 ✔ that expectations are being set appropriately

 ✔ that staff and recruitment channels are not creating confusion or risk

 ✔ that information provided to students supports informed decision-making

Because once a student says

 “That’s not what I was told” …you are already on the back foot.

Need Help? 

If your website, marketing, course information and staff messaging have not been reviewed recently, get in touch and we can help with what you need for peace of mind. 

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